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Short- & Long-Term Color Trend Forecasting
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Color Inspiration & Color Harmonies
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Why Viewpoint Color?
This is your essential tool to understand where color is going and why it matters, inspiring collections, products, campaigns, and every stage of the creative process.
Viewpoint Color is a twice-yearly publication focused entirely on the global work of color. Curated by international experts, it is a visual tool for creative thinking, providing in-depth insights into the emotional, cultural, and psychological dimensions of color.
Designed for designers, product developers, stylists, and all creative professionals, Viewpoint Color helps you:
Understand where color is headed and why it matters.
Inspire innovation in product development across fashion, textiles, interiors, and lifestyle products.
Access expert color guidance, palettes, and trend directions.
Explore features on artists, innovators, and cultural influences shaping color trends worldwide.
Viewpoint Color is a must-have reference for anyone who works with color — ensuring your collections, products, and campaigns are always relevant, informed, and visually compelling.